"Women are an untapped natural resource in fighting global poverty. When a woman gains power, she, her husband, her children and her extended family benefit for a lifetime."
- Dr. Helene Gayle, president of CARE
This week, The Weekly Beet reports on one of the most influential organizations that is leading the fight in global poverty. Mary Kent sports the latest in CAREwear, hoping to bring awareness to the incredible I AM POWERFULcampaign
One of the leading humanitarian organizations on the planet, CARE, is paving the way in defending dignity, while at the same time fighting poverty. How? Because they are wise enough to put their attention on the power that has the ability to change it: on women. With the belief that women hold the power to escape world poverty, CARE has set out to work alongside women to improve education, to prevent the spread of HIV, to increase access to clean water, to heighten economic opportunity, and to protect natural resources across the globe. Initially launched last year on International Women's Day, the I AM POWERFUL campaign continues to gain serious success in connecting Americans with impoverished women around the world. The campaign in three simple words states I AM POWERFUL to loudly wake up women in America to listen to their impoverished sisters abroad. We were so moved when the I AM POWERFUL billboard caught our eye in the Atlanta airport that we immediately jumped on board! Click here to be moved even more by watching an unBEETable video about the organization.
As Anne Lynam Goddard, CARE's chief of staff, so eloquently puts it, "I AM POWERFUL represents the spirit of International Women's Day by bringing attention to the hidden face and inherent power of women in the fight against global poverty. CARE focuses on women not only because they make up 75 percent of the poorest people in the world, but also because we know that working with women results in the greatest impact. If given the opportunity, women have the power to change their world. We have the power to help them do it."
And, that is exactly the power that CARE has rightfully earned in its 60 years of experience. Last year alone, the programs of CARE improved the lives of over 55 million people in 66 countries. The beauty of CARE's programs is that they focus on the heart of the problem, very much in a holistic way, to soothe the underlying causes of poverty. Here is just a glimpse of the program focuses that CARE has developed to treat such impoverished conditions:
- Agriculture and Natural Resources. Helping families to produce more food and increasing their net income.
- Education. Promoting basic educational needs.
- Emergency Relief. Assisting areas of natural disasters and rehabilitating areas of post-conflict.
- Health. Developing quality health services.
- HIV/AIDS. Educating on the risks of infection.
- Nutrition. Teaching proper nutrition and helping prevent malnutrition.
- Economic Development. Promoting moneymaking activities targeted towards women.
- Water, Sanitation and Environmental Health. Building clean water systems and helping to reduce water-related diseases.
We bow down to the admirable work that CARE has done for this planet. We're honored, we're speechless, and we're thrilled to be supporting such an incredible cause! Want to be a part of CARE's incredible campaign? It's easy to get involved! Click here to buy the I AM POWERFUL t-shirt and here to donate!
It's time to reach out and CARE! Support the fight in global poverty. Don't miss a Beet. Stay tuned for next week.
PS. Mary Kent is wearing shirt donated by CARE. Thank you!!
PPS. Check out Angela Kim, concert pianist/CEO & Founder of OM Aroma & Co., on Ladies Who Launch.
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